A recent recommendation lead me to “Dealing with Darwin”, a superb book on sustaining innovation within the enterprise.
Interestingly, one of Moore’s core models is almost a carbon copy of the Stages of an
I included the second model, as well, because it is part of a suite of models he uses to illustrate the point that innovation of itself is not valuable, but gains value only when it helps to achieve economic advantage. His discussion in this area serves as excellent guidance in any of our innovation sessions, as it helps to lay out a framework to distinguish between innovation that increases productivity, neutralizes the advantage of a competitor, differentiates one from their competitors, or is just plain wasteful.
Recommendation: get this book!